Privacy policy

PRIVACY POLICY


Last updated: August 17, 2026


This Privacy Policy describes how Sunshine Mood (“Sunshine Mood,” “we,” “us,” or “our”) collects, uses, and discloses personal information when you visit sunshinemood.com (the “Site”), purchase our products, communicate with us, or otherwise use our website and related services (collectively, the “Services”).


Please read this Privacy Policy carefully. By using the Services, you acknowledge the practices described in this Privacy Policy.


CHANGES TO THIS PRIVACY POLICY


We may update this Privacy Policy from time to time to reflect changes to our practices, technologies, Services, or for operational, legal, or regulatory reasons.


When we make changes, we will post the updated Privacy Policy on the Site and update the “Last updated” date above. We may also take additional steps to notify you where required by applicable law.


PERSONAL INFORMATION WE COLLECT


The personal information we collect depends on how you interact with Sunshine Mood and our Services.


Information You Provide to Us


Information you provide directly to us may include:


  • Contact information, such as your name, email address, phone number, billing address, and shipping address.
  • Order information, such as the products you purchase, billing and shipping information, order history, and payment confirmation information.
  • Account information, if you choose to create or use an account through our Services.
  • Marketing information, such as your email address, mobile phone number, and email or SMS marketing preferences when you choose to receive promotional communications from us.
  • Customer service information, including information you provide when contacting us with questions, requests, feedback, returns, exchanges, or other inquiries.


You may choose not to provide certain information, but doing so may prevent us from providing certain Services or completing transactions you request.


Information Collected Automatically


When you visit or interact with our Site, we and the service providers we use may automatically collect certain information about your device and use of the Site.


This information may include:


  • IP address
  • Browser type
  • Device type and operating system
  • General location derived from an IP address
  • Pages and products viewed
  • Referring and exit pages
  • Date and time of visits
  • Interactions with the Site
  • Shopping and browsing activity
  • Products added to your shopping cart
  • Advertising and analytics information
  • Cookie and similar technology identifiers


We may collect this information using cookies, pixels, tags, web beacons, and similar technologies.


INFORMATION WE RECEIVE FROM THIRD PARTIES


We may receive personal information from third parties that help us operate our business and provide the Services.


These may include:


  • Shopify, which provides the ecommerce platform used to operate our online store.
  • Payment processors, which process payment information necessary to complete purchases.
  • Shipping and fulfillment providers, which receive information necessary to fulfill and deliver orders.
  • Klaviyo, which we use for email marketing, SMS marketing, customer communications, abandoned-cart communications, and related marketing and website analytics.
  • Google Analytics, which we use to understand how visitors find, navigate, and interact with our Site.
  • Meta, which we use or may use for advertising, campaign measurement, audience measurement, and related advertising services.
  • Other service providers that help us operate, secure, analyze, market, or improve our Services.


Information received from these providers will be handled as described in this Privacy Policy and subject to applicable law.


HOW WE USE YOUR PERSONAL INFORMATION


We may use personal information for the following purposes:


Providing Products and Services


We use personal information to:


  • Process and fulfill orders.
  • Process payments.
  • Arrange shipping and delivery.
  • Manage returns, exchanges, and other order-related requests.
  • Communicate with you regarding purchases and transactions.
  • Provide customer support.
  • Maintain and improve our Site and Services.


Marketing and Advertising


Where permitted by applicable law, we may use personal information to:


  • Send marketing and promotional emails if you have subscribed or otherwise consented to receive them.
  • Send marketing and promotional text messages if you have expressly opted in to receive SMS communications from Sunshine Mood.
  • Send applicable cart reminder messages to SMS subscribers who have consented to receive them.
  • Personalize marketing communications.
  • Measure the effectiveness of advertising campaigns.
  • Understand how visitors interact with our advertisements and Site.
  • Show advertisements for Sunshine Mood products on third-party platforms.
  • Improve our marketing and advertising strategies.


We may use service providers such as Klaviyo, Meta, and Google in connection with these activities.


Consent to receive SMS marketing is separate from consent to receive email marketing and is not a condition of purchasing products from Sunshine Mood.


You may unsubscribe from promotional emails at any time by using the unsubscribe link included in our emails. You may opt out of promotional text messages at any time by replying STOP to a Sunshine Mood marketing text or by using another opt-out method provided in the message.


Analytics and Site Improvement


We use information about how visitors interact with our Site to understand Site performance, improve the shopping experience, troubleshoot problems, evaluate marketing efforts, and improve our products and Services.


Security and Fraud Prevention


We may use personal information to detect, investigate, prevent, or respond to fraudulent, illegal, malicious, or unauthorized activity and to protect Sunshine Mood, our customers, our Site, and others.


Legal and Business Purposes


We may use personal information as necessary to:


  • Comply with applicable laws and legal obligations.
  • Respond to lawful requests from government authorities.
  • Enforce our Terms of Service and other policies.
  • Establish, exercise, or defend legal claims.
  • Protect our legal rights and the rights of others.


COOKIES AND SIMILAR TECHNOLOGIES


Like many ecommerce websites, Sunshine Mood uses cookies and similar technologies to operate and improve our Site, remember preferences, understand Site usage, provide analytics, support shopping-cart functionality, and support advertising and marketing.


Some cookies are necessary for the Site to function properly. Other cookies and similar technologies may be used for analytics, personalization, or advertising.


Third-party services we use, including Shopify, Klaviyo, Google Analytics, and Meta, may use cookies, pixels, tags, or similar technologies in connection with the services they provide to us.


You can generally control or delete cookies through your browser settings. Blocking certain cookies may affect the functionality or performance of the Site.


Where required by applicable law, we will provide additional choices regarding non-essential cookies and similar tracking technologies.


EMAIL AND SMS MARKETING


We use Klaviyo to support email and SMS marketing, customer communications, abandoned-cart communications, and related marketing and website analytics.


If you choose to subscribe to Sunshine Mood SMS marketing, we may collect and process information such as your mobile phone number, SMS consent status, interactions with our messages, purchase activity, and other information reasonably necessary to operate and improve our messaging program.


We may use this information to send communications that you have requested or consented to receive, including promotional offers, product announcements, cart reminders, and other Sunshine Mood marketing communications.


Message frequency may vary. Message and data rates may apply depending on your mobile carrier and service plan. Consent to receive marketing text messages is not a condition of purchasing from Sunshine Mood.


You may opt out of Sunshine Mood marketing text messages at any time by replying STOP to a message or using another opt-out method provided in the message.


We do not share SMS opt-in data or SMS consent status with third parties for purposes unrelated to providing or supporting Sunshine Mood’s messaging program.


We may provide information, including a mobile phone number and SMS consent status, to service providers that help us operate and deliver our messaging program, including Klaviyo, telecommunications providers, and other vendors involved in delivering or supporting text messages.


ABANDONED-CART COMMUNICATIONS


Our Site uses cookies and similar technologies to help keep track of products that visitors place in their shopping carts, including when a shopping cart or checkout may have been abandoned.


If you have expressly consented to receive applicable SMS marketing and cart reminder communications from Sunshine Mood, we may use this information to determine when to send you a cart reminder by text message.


We may also use shopping and cart information to send applicable abandoned-cart communications by email where permitted.


You may opt out of SMS marketing communications at any time by replying STOP to a message or using another opt-out method provided in the message.


GOOGLE ANALYTICS


We use Google Analytics to help us understand how visitors find, use, and interact with our Site.


Google Analytics may collect information such as device and browser information, approximate location, pages visited, interactions with the Site, referring websites, and other usage information through cookies and similar technologies.


Google processes information collected through Google Analytics in accordance with its own privacy practices.


Depending on your browser, device, location, and available Google controls, you may have options to limit or opt out of certain Google Analytics data collection.


META ADVERTISING


We use or may use Meta Business Tools, such as the Meta Pixel and related advertising technologies, to advertise Sunshine Mood products, measure advertising performance, understand how people interact with our advertisements and Site, build or measure advertising audiences, and improve our advertising campaigns.


Depending on our configuration and your privacy choices, Meta technologies may collect or receive information about interactions with our Site or advertisements, such as pages or products viewed, products added to a shopping cart, purchases or other website events, and device, browser, cookie, and similar technical information.


Certain Meta advertising features may also use customer information for matching or measurement purposes where permitted and appropriately configured.


Meta processes information it receives in accordance with its own privacy practices.


HOW WE DISCLOSE PERSONAL INFORMATION


Sunshine Mood does not sell customer lists or personal information for money.


We may disclose personal information when reasonably necessary to operate Sunshine Mood and provide our Services, including with:


  • Shopify and ecommerce service providers that operate or support our online store.
  • Payment processors that process transactions.
  • Shipping and fulfillment providers that fulfill and deliver purchases.
  • Marketing and communications providers, such as Klaviyo.
  • Analytics providers, such as Google Analytics.
  • Advertising platforms, such as Meta.
  • Technology and security providers that help maintain, protect, and operate our Site.
  • Professional advisers, such as accountants, attorneys, or other professional service providers when reasonably necessary.
  • Government authorities or other parties when disclosure is required by law or reasonably necessary to protect our legal rights or the rights and safety of others.


We may also disclose information in connection with a business transaction, such as a merger, acquisition, financing, restructuring, sale of assets, or similar transaction.


Although Sunshine Mood does not sell customer lists or personal information for money, some privacy laws define terms such as “sale,” “sharing,” or “targeted advertising” broadly enough to potentially include certain uses of advertising technologies or disclosures to advertising partners. Where applicable law provides rights concerning these activities, we will honor those rights as required.


THIRD-PARTY WEBSITES AND SERVICES


Our Site may contain links to websites, social media platforms, or services operated by third parties.


Sunshine Mood does not control the privacy or security practices of third-party websites and services. If you follow a link to another website or platform, we encourage you to review that party’s privacy policy and terms.


The inclusion of a third-party link does not necessarily constitute an endorsement of that third party or its privacy practices.


CHILDREN’S PRIVACY


Our Services are intended for a general audience and are not directed toward children under 13.


We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe a child has provided personal information to us, please contact us at hello@sunshinemood.com so that we can review and, where appropriate, delete the information.


SECURITY


We take reasonable administrative, technical, and organizational measures designed to protect personal information.


However, no method of transmission over the Internet or electronic storage system is completely secure, and we cannot guarantee absolute security.


Please do not send sensitive or confidential information to us through insecure communication channels.


DATA RETENTION


We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:


  • Provide our Services.
  • Fulfill and maintain records of transactions.
  • Maintain customer relationships.
  • Meet accounting, tax, and other legal obligations.
  • Prevent fraud and protect our business.
  • Resolve disputes.
  • Enforce our agreements and policies.


Retention periods may vary depending on the type of information and the purposes for which it is processed.


YOUR PRIVACY RIGHTS AND CHOICES


Depending on where you live and the laws applicable to you and Sunshine Mood, you may have certain rights regarding your personal information.


These may include the ability to:


  • Request access to certain personal information we maintain about you.
  • Request correction of inaccurate personal information.
  • Request deletion of certain personal information.
  • Request a copy of certain personal information.
  • Withdraw consent where processing is based on consent.
  • Opt out of certain marketing communications.
  • Exercise other privacy rights available under applicable law.


These rights may be subject to exceptions or limitations under applicable law.


To make a privacy-related request, contact us at hello@sunshinemood.com.


We may need to verify your identity before completing certain requests. We will not unlawfully discriminate against you for exercising an applicable privacy right.


MARKETING COMMUNICATION PREFERENCES


If you receive promotional emails from Sunshine Mood, you may unsubscribe at any time by clicking the unsubscribe link contained in the email.


If you receive promotional SMS messages from Sunshine Mood, you may opt out at any time by replying STOP or using another opt-out method provided in the message.


Even after you unsubscribe from promotional communications, we may continue sending non-promotional communications when necessary, including messages regarding orders, transactions, account activity, customer-service requests, or legal notices.


DO NOT TRACK AND GLOBAL PRIVACY CONTROL


Some browsers provide “Do Not Track” signals. Because there is not a universally accepted standard for responding to traditional Do Not Track signals, our Site may not respond to all such signals.


Our Site or the technologies used to operate it may recognize certain legally required opt-out preference signals, such as Global Privacy Control (“GPC”), where applicable.


Your ability to use these controls may depend on your browser, device, location, and the technologies used on our Site.


INTERNATIONAL USERS


Sunshine Mood is based in the United States, and the service providers we use may process or store information in the United States or other countries.


If you access our Services from outside the United States, your information may be transferred to and processed in countries with privacy laws that differ from those in your country.


Where required by applicable law, appropriate safeguards will be used for international transfers of personal information.


CONTACT US


If you have questions about this Privacy Policy, our privacy practices, or a request regarding your personal information, please contact us at:


Sunshine Mood

Email: hello@sunshinemood.com

Website: sunshinemood.com